Podcast

Harris and I are sad to report that we have decided to shut down the Hello Blink Show. We had an incredible time creating the episodes, sharing knowledge about sales and marketing, and meeting amazing new people. We learned a lot from our guests, and we hope you did, too.We discuss some of the things we could have done better if we were to go back in time and redo the show: The name “Hello Blink Show” was a potential SEO miss. While it was a unique name and meant someone would land on our site when searching for that phrase, it did nothing to convey what the show was about. We need to find a way to break out of the core group of listeners who either knew us personally or followed one of us on social media. Find a way to build a community for technical people building or running their own companies. Chris Gammell’s Contextual Electronics Forum attracts a similar audience, and we would not want to compete with his forum. We would want to ramp up our production and marketing efforts to include releasing an episode every week as well as engage people more on social media (e.g. Twitter). Harris is pivoting his career to go from individualized consulting to building a virtual sales assistant. This pivot grew out of his experience developing Intro CRM. He found that even though Intro CRM provided a simplified set of CRM and sales tools, people were not using it. That revelation led to the idea of creating a productized service to literally help people with sales. Shawn is pivoting to focus on embedded machine learning and teaching as opposed to marketing consulting. Part of this focus includes doing research with the hope of being published in academic journals or pursuing a PhD.Hello Blink Show will continue to exist as an archive of episodes, but for the time being, we have no plans to produce future episodes.SponsorWe want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out twilio.com/go/helloblink for more information about using Twilio for automated messaging and IOT applications. List of ResourcesPodcast – Pipeline MeetingWebsite – Intro CRM Host Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn – Shawn HymelLinkedIn – Harris KennyTwitter – Shawn HymelTwitter – Harris Kenny License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0

Brandon Kim is the VP of Marketing at Crystal, a powerful personality data platform that sales and marketing teams are using to increase sales. It works by understanding your prospects better, primarily with the DISC assessment. Brandon shares how they believe more personalized communication is the future. Whether that's one-to-one conversations, multi-stakeholder B2B deals, or any number of other use cases for the product.Noteworthy topics include Myers-Briggs, DISC, Enneagram, adaptive selling, and how the Crystal LinkedIn extension and free assessment tools can help people get a sense of how the product works.Find Brandon on LinkedIn: https://www.linkedin.com/in/brandon-kim-39aaa529/Find Crystal online: https://www.crystalknows.com/Skip ahead: (00:00) – Intro (00:28) – What is adaptive selling? (01:51) – Personality assessments (04:31) – Value for sales (05:28) – How Crystal works (09:10) – Uses outside of sales (10:04) – Applying to ABM (12:08) – Follow Brandon Kim (12:45) – Outro