There are no shortcuts. No guaranteed formulas that will grow your business by 10x in 10 weeks. No quick-and-easy ways to build a high performing marketing or sales department.

Are you looking for a wizard, a guarantee you will go viral, or a hack that will transform your business overnight? You are looking in the wrong place. (Try Hogwarts, an epidemiologist, and DEF CON, in that order.)

I’ve seen hundreds of thousands of dollars wasted and years of necessary work delayed because of chasing shortcuts. The seen cost of these diversions is nothing compared to the unseen opportunity cost for your business. Not to mention how quickly your competitors are moving in the meantime. As J.R.R. Tolkien wrote in The Fellowship of the Ring:

“Short cuts make long delays.”

Peregrin “Pippin” Took

What does work? Sitting down with customers, getting product-market fit right, building a strong brand, informing and inspiring customers with great marketing content, training engaged and disciplined sales people, offering a seamless sales and purchasing process, having a support team focused on customer satisfaction.

Sometimes an easy path emerges unexpectedly. But that good fortune is a result of doing of other things right. In other words, not a coincidence after all. I’d love to be proven wrong on this. If you find the easy path, please be so kind as to let me know!

Otherwise you will find me taking the challenging and proven path that it takes to build and scale businesses. I understand the pressures of meeting payroll and covering accounts payable. I started this business to walk alongside founders and executives to help provide meaningful help.

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