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Listen to episodes of Hello Blink Show (co-hosted by Harris), a practical podcast for technical people who want to start their own company:

Experiential and Nonsense Marketing with Christine Sunu Hello Blink Show

Nonsense marketing is the seemingly frivolous activities that marketers do that have a chance of “catching on” or “going viral.” For example, Wendy’s often provocative Twitter account is an example of nonsense marketing. It requires creativity and is often experiential.Christine gives us some other examples of nonsense marketing, such as Ford’s Home of the Future project. The purpose of these projects can be difficult to grasp sometimes if you’re not the intended audience.Shawn gives the example of Bud Light’s “Whatever, USA” campaign where the renowned beer company rented an entire town for a weekend to host a giant party for contest winners. The winners, rather than being drawn randomly, were selected based on personality and social media engagement, as the event was a targeted way to promote the brand through influencers.To make nonsense marketing work, companies need to analyze their audience(s) to determine what kinds of authentic messaging works. If the messaging is missing or the content is inauthentic (e.g. using superficial aspects of viral videos without regard to the audience), nonsense marketing will likely fail.Shawn talks about SparkFun's soldering activities as a form of nonsense marketing. The Badger Hack soldering activity performed much better at SXSW Create (correction: Shawn says “SXSW Edu” in the show, but it should be “SXSW Create”) than the Roshamglo activity at the larger SXSW conference. Christine comments that reaching a critical mass of interest is important and can be more easily achieved in a smaller group.Harris gives the example of Lulzbot manufacturing 3D printers on the CES show floor one year, which attracted a lot of attention from attendees and the press. This helped drive engagement from distributors, which was the ultimate audience of the marketing effort.Christine talks about her project of building an Alexa device inside antique telephones. She sold a few of these as a form of art, which caused a buzz among her tech audience.SponsorWe want to thank Twilio for sponsoring this episode! Twilio is a cloud platform that helps developers automate phone calls, text messages, and other communications through their web API. Check out for more information about using Twilio for automated messaging and IOT applications. List of ResourcesPodcast – Pipeline MeetingWebsite – Intro CRM Guest InformationChristine Sunu is a developer, designer, and creator who builds emotive interfaces and experiences. Though her main area of focus is the overlap between technology and human emotion, she has worked extensively in product, marketing, and design in both hardware and software. She has often worked with developer education and trending content, appearing in videos for outlets such as BuzzFeed and The Verge and helping to coordinate IoT-related content at Twilio. Among other things, Christine has created soft robots for anti-anxiety, produced trending tutorial builds about sourdough bread, levitated paramecium in giant magnetic fields, and attended half of medical school at Yale. She writes and speaks widely about human motivation and interactivity in hardware and connected interfaces, and she engages an international audience through online open-source tutorials. Guest Contact InformationWebsite – Christine SunuLinkedIn – Christine SunuTwitter – @christinesunu Host Contact Informationshawnhymel.comkennyconsultinggroup.comLinkedIn – Shawn HymelLinkedIn – Harris KennyTwitter – Shawn HymelTwitter – Harris Kenny License Information“Hello Blink Show” by Kenny Consulting Group, LLC and Skal Risa, LLC is licensed under CC BY 4.0Intro and outro song is “Routine” by Amine Maxwell is licensed under CC BY 3.0
  1. Experiential and Nonsense Marketing with Christine Sunu
  2. How to Run a Successful Livestream with Alessandro and Robert
  3. How to Build an Audience with Darian Johnson

Listen to episodes of Pipeline Meeting hosted by Harris. It’s a place for freelancers and founders to learn more about closing deals and growing their business.

Our New Customer Onboarding Process Pipeline Meeting

As we bring new customers onboard at Intro CRM, we were thinking about the best way to do it. Along came Arrows, a tool that elevates the customer onboarding process. In this episode, we talk through who needs to think about onboarding, what constitutes a good customer onboarding process, and three things we like about Arrows. Plus, an unexpected use case. Read the episode transcript here.On the Intro CRM YouTube channel: Customer Onboarding Process Demo of Arrows →On the Intro CRM blog: Your customer onboarding process with Arrows →Learn more: Visit Arrows' website to sign up for a free trial →Meet Daniel Zarick: Follow Daniel on Twitter →Meet Benedict Fritz: Follow Benedict on Twitter →Listen to their podcast: Keep Going podcast →
  1. Our New Customer Onboarding Process
  2. Your virtual sales assistant
  3. Intro CRM Basecamp Integration

Watch Harris on Yahoo! Finance discussing digital fabrication of personal protective equipment (PPE) through Make 4 Covid, the volunteer-led initiative that he helped raise over $500k to make more than 45,000 pieces of equipment (and counting).


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